Default bias
‘Too much choice can lead to paralysis and inaction’
‘To do nothing is within the power of all men’ (Samuel Johnson).
In the UK, Hewitt Bacon and Woodrow estimate that more than 80% of members in DC plans accept the default fund choice. Particularly in areas where people have little knowledge, default options thrive. The world of investment is a classic example.
action
As an adviser, you’ll doubtless make a personal recommendation, so this shouldn’t be an issue, but be mindful of the following: