recommendation and implementation
recommendations
Present recommendations
Herding
Review how solutions meet needs
Framing
Paradox of choice
Default bias
Familiarisation bias
Optimism bias
Hyperbolic discounting
Availability bias
Overconfidence
Probability mismanagement
Explain key features and quotes
Summarise benefits, risks and costs
Suitability report
implementation
Complete paperwork
Advise client of right to cancel
Regret aversion
Discuss importance of reviews
Agree timing/regularity of reviews
Projection bias